Comments on: Modeling Word of Mouth Marketing http://www.thetrendjunkie.com/2005/12/13/modeling-word-of-mouth-marketing/ The Adventures & Findings of a Serial Entrepreneur: Media, Marketing, Technology, Podcasting, Business & Music Mon, 08 May 2006 04:41:15 +0000 http://wordpress.org/?v=1.5 by: WordSpreadsQuickly.com » Blog Archive » Reader Reactions to BoldMouth Launch http://www.thetrendjunkie.com/2005/12/13/modeling-word-of-mouth-marketing/#comment-546 Tue, 13 Dec 2005 17:23:45 +0200 http://www.thetrendjunkie.com/2005/12/13/modeling-word-of-mouth-marketing/#comment-546 [...] m they include: Todd Tweedy Launches BoldMouth.com by Shel Israel at Naked Conversations Modeling Word of Mouth Marketing by The Trend Junkie New Media Report [...] […] m they include: Todd Tweedy Launches BoldMouth.com by Shel Israel at Naked Conversations Modeling Word of Mouth Marketing by The Trend Junkie New Media Report […]

]]> by: Tim Yang http://www.thetrendjunkie.com/2005/12/13/modeling-word-of-mouth-marketing/#comment-547 Tue, 13 Dec 2005 20:49:28 +0200 http://www.thetrendjunkie.com/2005/12/13/modeling-word-of-mouth-marketing/#comment-547 Actually I think the origin of buzz marketing came long before Buzzagents.com came into the picture. Every few years a group of marketers will try to reinvent their business (and differentiate themselves) by coming up with a new term for an old concept. Buzz marketing is exactly what word of mouth marketing was in the 1990s. Take it from someone who used the latter term until he had to substitute it with the former term. ;-) Actually I think the origin of buzz marketing came long before Buzzagents.com came into the picture. Every few years a group of marketers will try to reinvent their business (and differentiate themselves) by coming up with a new term for an old concept. Buzz marketing is exactly what word of mouth marketing was in the 1990s. Take it from someone who used the latter term until he had to substitute it with the former term. ;-)

]]> by: Greg http://www.thetrendjunkie.com/2005/12/13/modeling-word-of-mouth-marketing/#comment-548 Tue, 13 Dec 2005 22:07:31 +0200 http://www.thetrendjunkie.com/2005/12/13/modeling-word-of-mouth-marketing/#comment-548 Absolutely Tim! "buzz marketing" or "viral marketing" has definitely been around a while. I think its fascinating that there are now agencies dedicated to the development and execution of these types of marketing campaigns. This definitely says alot for the power of the social network. Back in the early 90's in a previous life as a concert promoter, I would be sure to hit certain "influencers" with information early on (before the masses) about upcoming shows, and I would ping my "in the know" email list with concert updates as well. Continuously monitoring how people came to hear about my shows showed me that this was the most effective advertising I could do! Absolutely Tim! “buzz marketing” or “viral marketing” has definitely been around a while. I think its fascinating that there are now agencies dedicated to the development and execution of these types of marketing campaigns. This definitely says alot for the power of the social network.

Back in the early 90’s in a previous life as a concert promoter, I would be sure to hit certain “influencers” with information early on (before the masses) about upcoming shows, and I would ping my “in the know” email list with concert updates as well. Continuously monitoring how people came to hear about my shows showed me that this was the most effective advertising I could do!

]]> by: Todd Tweedy http://www.thetrendjunkie.com/2005/12/13/modeling-word-of-mouth-marketing/#comment-551 Wed, 14 Dec 2005 22:23:34 +0200 http://www.thetrendjunkie.com/2005/12/13/modeling-word-of-mouth-marketing/#comment-551 Hey Greg, I enjoyed reading your post, and couldn't agree with Tim more! In fact, in the mid-'90's we were calling it grassroots mobilization. My background is in direct response marketing (re-named Relationship Marketing) and worked for a great WPP specialized agency that was doing a mix of commerical and public affairs work. In fact, the agency was created by Matt Reece, the creator of President's Kennedy's direct mail operation and the grandfather of grassroots marketing. In addition to saying hello, I also wanted you to know about a study we're doing in partnership with Osterman Research on word of mouth practices and ethics. The study is online and only takes a few minutes. And, if you or any of your readers participates I'll send the research findings and data for FREE. Here's a link: http://www.ostermanresearch.com/survey_2005DEC08.htm Many thanks, Todd Hey Greg,

I enjoyed reading your post, and couldn’t agree with Tim more! In fact, in the mid-’90’s we were calling it grassroots mobilization. My background is in direct response marketing (re-named Relationship Marketing) and worked for a great WPP specialized agency that was doing a mix of commerical and public affairs work. In fact, the agency was created by Matt Reece, the creator of President’s Kennedy’s direct mail operation and the grandfather of grassroots marketing.

In addition to saying hello, I also wanted you to know about a study we’re doing in partnership with Osterman Research on word of mouth practices and ethics. The study is online and only takes a few minutes. And, if you or any of your readers participates I’ll send the research findings and data for FREE. Here’s a link: http://www.ostermanresearch.com/survey_2005DEC08.htm

Many thanks,

Todd

]]> by: Greg http://www.thetrendjunkie.com/2005/12/13/modeling-word-of-mouth-marketing/#comment-554 Sat, 17 Dec 2005 10:53:15 +0200 http://www.thetrendjunkie.com/2005/12/13/modeling-word-of-mouth-marketing/#comment-554 Thanks for stopping by Todd! I will send out the research link to some folks I know. Definitely looking forward to seeing the findings! Best, Greg Thanks for stopping by Todd! I will send out the research link to some folks I know. Definitely looking forward to seeing the findings!

Best,

Greg

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