Comments on: Integrated Permission Marketing http://www.thetrendjunkie.com/2006/07/30/future-integrated-permission-marketing-platform/ Marketing, Technology, New Media, Entrepreneurship Mon, 05 Dec 2011 20:15:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Greg http://www.thetrendjunkie.com/2006/07/30/future-integrated-permission-marketing-platform/comment-page-1/#comment-10924 Greg Sat, 12 Aug 2006 18:21:15 +0000 http://www.thetrendjunkie.com/2006/06/05/the-morphing-of-the-mediums/#comment-10924 Alex - sure thats always the key question. You have to define some metrics and then measure them, its all doable. In some cases your blog may be one of the best ways of generating leads, or producing comments from other folks. In other cases it may just be a pure way to dialouge with prospective customers. Other measurement can include how many people are linking in to your blog based on the content your organization has written. There are also a few blog reputation managment companies out there. I know of a few more coming soon as well. Anyway, good luck with your blogging endeavors! Greg Alex – sure thats always the key question. You have to define some metrics and then measure them, its all doable. In some cases your blog may be one of the best ways of generating leads, or producing comments from other folks. In other cases it may just be a pure way to dialouge with prospective customers. Other measurement can include how many people are linking in to your blog based on the content your organization has written. There are also a few blog reputation managment companies out there. I know of a few more coming soon as well. Anyway, good luck with your blogging endeavors!

Greg

]]> By: alex http://www.thetrendjunkie.com/2006/07/30/future-integrated-permission-marketing-platform/comment-page-1/#comment-10692 alex Mon, 07 Aug 2006 02:39:51 +0000 http://www.thetrendjunkie.com/2006/06/05/the-morphing-of-the-mediums/#comment-10692 Greg, Thanks for your answer. I agree you that blogging is a new tool of comunication and that can give to the company and to the customers insights that normal web sites were unable to do. However, I do not know how can we mesure the succes of implementing a blog in a company, or how can we apply properly the ROB (return on blogs). Thanks again. Regards, Alex Greg,

Thanks for your answer. I agree you that blogging is a new tool of comunication and that can give to the company and to the customers insights that normal web sites were unable to do. However, I do not know how can we mesure the succes of implementing a blog in a company, or how can we apply properly the ROB (return on blogs). Thanks again.

Regards,
Alex

]]> By: Greg http://www.thetrendjunkie.com/2006/07/30/future-integrated-permission-marketing-platform/comment-page-1/#comment-10615 Greg Fri, 04 Aug 2006 02:43:31 +0000 http://www.thetrendjunkie.com/2006/06/05/the-morphing-of-the-mediums/#comment-10615 The corporate blog will be one of the more important mediums that a company can participate in. Company's can establish themselves as thought leaders, and communicate more efficiently through a blog that is both active and insightful. The corporate blog can sometimes be a true canvas of the soul of an organization. Literally and expression of the various minds behind a company. At Blue Sky Factory, we use our blog to announce product updates, opinion pieces on related online marketing topics, links to helpful resources, and we also syndicate our blog content on other blogs, our corporate website, and inside of our email marketing product for our users. In addition, a corporate blog gives an organization a place to make their case clear, and refine and crystalize their communications. An organization that is active in the blogosphere and "aware" of the social media affect, also has the advantage of participating in the "conversation." In short the role of corporate blogging in the communication mix is for the corporation to simply be "active" in the blogosphere. Company's should show the world that they are awake, listening and participating in the changing media landscape. "We the Media" is a now type of thing :-) The corporate blog will be one of the more important mediums that a company can participate in. Company’s can establish themselves as thought leaders, and communicate more efficiently through a blog that is both active and insightful. The corporate blog can sometimes be a true canvas of the soul of an organization. Literally and expression of the various minds behind a company.

At Blue Sky Factory, we use our blog to announce product updates, opinion pieces on related online marketing topics, links to helpful resources, and we also syndicate our blog content on other blogs, our corporate website, and inside of our email marketing product for our users.

In addition, a corporate blog gives an organization a place to make their case clear, and refine and crystalize their communications. An organization that is active in the blogosphere and “aware” of the social media affect, also has the advantage of participating in the “conversation.”

In short the role of corporate blogging in the communication mix is for the corporation to simply be “active” in the blogosphere. Company’s should show the world that they are awake, listening and participating in the changing media landscape. “We the Media” is a now type of thing :-)

]]> By: alex http://www.thetrendjunkie.com/2006/07/30/future-integrated-permission-marketing-platform/comment-page-1/#comment-10586 alex Thu, 03 Aug 2006 07:46:10 +0000 http://www.thetrendjunkie.com/2006/06/05/the-morphing-of-the-mediums/#comment-10586 I would like to know your opinion about the next topic: What's the role of corporate blogging on the communication mix? Thanks a lot. I would like to know your opinion about the next topic: What’s the role of corporate blogging on the communication mix? Thanks a lot.

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