Thanks for stopping by! Interactivity / Engagement are definitely the wave of the future in terms of defining this shift. I have heard about the development of new metrics like a WOM (word of mouth) unit, and a CPI (Cost Per Influencer) being implemented. Its a brave new world out there. Exciting times to see how things will develop.

All the best!

- Greg

I summarize Marketing 2.0 as the shift from interruptive and transactional marketing to interactive and integrated marketing. You may be interested in reading this post I recently wrote: The Marketing 2.0 Revolution.

Good luck on your presentation. I look forward to reading about the highlights of the event!

~ LaSandra

Thanks for stopping by the blog. I would love to learn more about the “89 ways to write powerful press releases” keep me posted.

One thing is for sure the social media optimized press release, is the press release of the future.

Best,

- Greg

The Trend Junkie » Blog [...]

Many people think they can “get by” with the gazillion press release distribution services out there. But the dirty little secret of these “distribution” services is that they really don’t distribute anything.

They simply park your release at their website, and there’s no guarantee it will become part of the Google or Yahoo news feeds. Most of them don’t have telephone support. So if you post a release to their site and learn 15 minuts later you’ve made a big error, you’re often stuck.

Also, because I’m a publicity expert, I get more questions on press releases than on any other topic. So I am offering a free email course called “89 Ways to Write Powerful Press Releases.”

I explain why we should no longer be writing press releases only for the press, but for the spiders, and for buyers who can find the releases online, click through to our websites and enter our sales funnel, even if journalists don’t think our release is worthy of attention.

The course includes several terrific press release samples from authors and publishers, “before” and “after” makeovers, an entire week devoted to SEO, and a list of questions people must ask themeselves before they even start writing.

Thanks for commenting. No doubt about it, there is an integrated approach here. The social media elements I mention above are key to removing the era of the faceless company.

The trick as all of this develops is measurement and being able to develop and define metrics around engagement, and how they back into revenue

Thanks for commenting!

- Greg

I like the view of Marketing 2.0 and with it comes Integrated Marketing Strategies. The ability to leverage each medium to produce the most impact between the customer and the company. Of course, agencies are struggling to catch up…. but there are a few good ones out here!

Great post!