Comments on: Emails Role and Future Thoughts http://www.thetrendjunkie.com/2007/10/31/emails-role-and-future-thoughts/ Marketing, Technology, New Media, Entrepreneurship Sun, 23 May 2010 01:12:48 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Emails Role & Future Thoughts http://www.thetrendjunkie.com/2007/10/31/emails-role-and-future-thoughts/comment-page-1/#comment-50543 Emails Role & Future Thoughts Thu, 20 Mar 2008 21:17:56 +0000 http://www.thetrendjunkie.com/2007/10/31/emails-role-and-future-thoughts/#comment-50543 [...] Click here to read the entire post as I explore the current marketing tactics of email and the social / dialog elements as well. [...] [...] Click here to read the entire post as I explore the current marketing tactics of email and the social / dialog elements as well. [...]

]]> By: 10 Email Marketing Resolutions for 2008 http://www.thetrendjunkie.com/2007/10/31/emails-role-and-future-thoughts/comment-page-1/#comment-50542 10 Email Marketing Resolutions for 2008 Thu, 20 Mar 2008 18:41:01 +0000 http://www.thetrendjunkie.com/2007/10/31/emails-role-and-future-thoughts/#comment-50542 [...] is highly measurable, and is a medium that works for so many different marketing purposes. See this post for more [...] [...] is highly measurable, and is a medium that works for so many different marketing purposes. See this post for more [...]

]]> By: The Trend Junkie » Blog Archive » 10 Email Marketing Resolutions for 2008 http://www.thetrendjunkie.com/2007/10/31/emails-role-and-future-thoughts/comment-page-1/#comment-50455 The Trend Junkie » Blog Archive » 10 Email Marketing Resolutions for 2008 Sun, 30 Dec 2007 19:39:28 +0000 http://www.thetrendjunkie.com/2007/10/31/emails-role-and-future-thoughts/#comment-50455 [...] is highly measurable, and is a medium that works for so many different marketing purposes. See this post for more [...] [...] is highly measurable, and is a medium that works for so many different marketing purposes. See this post for more [...]

]]> By: kimberley foster http://www.thetrendjunkie.com/2007/10/31/emails-role-and-future-thoughts/comment-page-1/#comment-50296 kimberley foster Fri, 02 Nov 2007 15:39:59 +0000 http://www.thetrendjunkie.com/2007/10/31/emails-role-and-future-thoughts/#comment-50296 I think you are quite right, for all the points that you made. However, I would like to add that, amazing that it might be, there are many, many people out there uncomfortable and/or unfamiliar with the computer. And email is where they begin their learning curve. And many stay right there. I think you are quite right, for all the points that you made. However, I would like to add that, amazing that it might be, there are many, many people out there uncomfortable and/or unfamiliar with the computer. And email is where they begin their learning curve. And many stay right there.

]]> By: Matt Blumberg http://www.thetrendjunkie.com/2007/10/31/emails-role-and-future-thoughts/comment-page-1/#comment-50295 Matt Blumberg Fri, 02 Nov 2007 12:02:25 +0000 http://www.thetrendjunkie.com/2007/10/31/emails-role-and-future-thoughts/#comment-50295 Amen, brother! A couple quick stats from Forrester's recent 5-year US Interactive forecast will back this up con gusto: - 94% of consumers use email; 16% use social networking sites (and I assume they mean USE them - not just get solicitations from their friends to join) - Spend on email marketing is $2.7b this year, growing to $4.2b in 2012 Sure, email by 2012 is the smallest "category" by dollars spent, but if you really understand how email marketing works, you understand that dollars don't add up in the same way as other forms of media since so much of the work can be done in-house. What really amazes me is how all these "web 2.0" people keep talking about how email is dying (when in fact it's growing) and don't focus on how things like classifieds and yellow pages are truly DYING, and what that means for those industries, and for the overall efficiency of ad spend. Thanks for the comment and link to Postmaster Direct as well. -Matt Amen, brother!

A couple quick stats from Forrester’s recent 5-year US Interactive forecast will back this up con gusto:

- 94% of consumers use email; 16% use social networking sites (and I assume they mean USE them – not just get solicitations from their friends to join)

- Spend on email marketing is $2.7b this year, growing to $4.2b in 2012

Sure, email by 2012 is the smallest “category” by dollars spent, but if you really understand how email marketing works, you understand that dollars don’t add up in the same way as other forms of media since so much of the work can be done in-house.

What really amazes me is how all these “web 2.0″ people keep talking about how email is dying (when in fact it’s growing) and don’t focus on how things like classifieds and yellow pages are truly DYING, and what that means for those industries, and for the overall efficiency of ad spend.

Thanks for the comment and link to Postmaster Direct as well.

-Matt

]]> By: Ryan Irelan » Email Isn’t Dead http://www.thetrendjunkie.com/2007/10/31/emails-role-and-future-thoughts/comment-page-1/#comment-50292 Ryan Irelan » Email Isn’t Dead Thu, 01 Nov 2007 17:42:52 +0000 http://www.thetrendjunkie.com/2007/10/31/emails-role-and-future-thoughts/#comment-50292 [...] Email Isn’t Dead - Despite what Jason Calcanis may claim in his conference keynotes. [...] [...] Email Isn’t Dead – Despite what Jason Calcanis may claim in his conference keynotes. [...]

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