Comments on: The Importance of Staying Relevant

By: Bharathy

Bharathy — Sat, 23 May 2009 06:47:53 +0000

Firmly accept to the brand needs personality. I always feel anything in this world happens is because of relationship and particularly in the market it remains. And people recognize a brand by the personality they conceive.

By: Greg Cangialosi

Greg Cangialosi — Mon, 02 Mar 2009 19:03:50 +0000

@Jason thanks for the kind words I appreciate you reading the blog. Hope all is well in AZ!

By: Debbie Weil

Debbie Weil — Mon, 02 Mar 2009 18:53:34 +0000

Spot on… and funnily enough, the topic of my latest issue of my e-newsletter, WordBiz Report, sent out by none other than Blue Sky Factory. I call it Digital Cupcakes: "Smart marketing in a recession is about building relationships. Most folks are not ready to buy – or hire. Everyone is ready to connect. That's the secret of social media marketing." More at http://www.debbieweil.com

GREG, DELETE THE COMMENT ABOVE… wrong url

By: Jason_Baer

Jason_Baer — Mon, 02 Mar 2009 18:26:36 +0000

Great post Greg. The opportunities you highlight are even more acute right now, because due to the economy, a lot of companies are simply going into turtle mode. Their silence = massive chance to steal their leadership and make it your own.

I also very much appreciate your ability to spin your pre-event procrastination into a forward-thinking blog post. You sir, are my hero!

By: Greg Cangialosi

Greg Cangialosi — Mon, 02 Mar 2009 14:38:42 +0000

@kate Thanks for the thoughts. I am glad you are engaging and building relationships albeit digital. Keep up the good work and build that base! Best regards.

By: Kate Hotson

Kate Hotson — Mon, 02 Mar 2009 08:20:12 +0000

Thanks Greg , for a newbie to Social marketing this is all a great learning curve but im loving the interaction and relationship building via Linkedin,Twitter etc and incorporating it into my newly launched office products site.From a small town shop where we know all our customers to launching a nationwide online presence is a big leap but actually with social media it is beginning to feel just as friendly and a really great way of marketing ,via relationship building which is in my view a return "to basics" but with a real cutting edge and wider audience. Great stuff..Im loving it

By: Greg Cangialosi

Greg Cangialosi — Sun, 01 Mar 2009 18:21:55 +0000

@TimBer Thanks for reading. I hope your VP of Marketing gets the message! Best regards.

By: Greg Cangialosi

Greg Cangialosi — Sun, 01 Mar 2009 18:20:32 +0000

@Sherrie

Great question and definitely a topic that's been heavily discussed throughout the blogosphere. In my opinion, I feel there needs to be distinction between the two, brand and individual. Thats why we have @blueskyfactory @bsfsupport twitter accounts for the brand, and I have my own @gregcangialosi. The same goes for my blog, facebook, flickr, youtube, etc..

That said, its important to me that we have active participation from our team, and not just me. Our "brand" like many brands isn't just me, or another person in the company, its a collective experience. We have a great team of smart folks who have a lot to contribute. And If they choose to use their personal profiles, etc to spread our message and amplify that signal, then that speaks volumes to me.

I think building and growing both your company brand and your personal brand are key, do them concurrently. If you have an exit event at your company, then your company brand goes with it. But you can always be known as Sherrie Rose, the person. Hope that helps.

Greg

By: TimBer

TimBer — Sun, 01 Mar 2009 17:55:47 +0000

Great post! These points are relevant to brand marketing messages in general, andy they can be especially powerful when applied to Social Media, as you say in #2.

I just sent a letter Friday night to my company's VP Marketing about how we are falling behind in these areas. I'm just an IT manager, but even I can see how our company is failing to be an industry leader because we aren't keeping things "fresh" for our customers/industry.

By: Sherrie Rose

Sherrie Rose — Sun, 01 Mar 2009 17:25:05 +0000

RE: 3. Brands Need Personality

Greg, you wrote: "Now more than ever its more important to bring personality to your brand, no matter the industry."

and… "Every brand has a personality, and its the people that work for the organization that make up its personality."

My comment is actually a business question. On Twitter and other social networks most folks are representing themselves as the brand in their business. While is great for "following a leader" how does it fit into the overall exit strategy of a business (especially in a business plan that venture capitalists review)?

In my own business, I am at a place where the definition of brand needs to be defined. Is it Sherrie Rose or is it The Love Linguist? It will affect how I position myself on social media.

I'd love your feedback.

Sherrie Rose
The Love Linguist
http://www.Twitter.com/sherrierose