Comments on: 3 Days, 3 Speaking Gigs: My Observations http://www.thetrendjunkie.com/2009/03/25/3-days-3-speaking-gigs-my-observations/ Marketing, Technology, New Media, Entrepreneurship Sun, 23 May 2010 01:12:48 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Jon Payne http://www.thetrendjunkie.com/2009/03/25/3-days-3-speaking-gigs-my-observations/comment-page-1/#comment-51128 Jon Payne Wed, 08 Apr 2009 19:46:00 +0000 http://www.thetrendjunkie.com/?p=1013#comment-51128 Very good thoughts Greg. No doubt the web is giving the consumer much more control and more of a voice, whereas before they were innocent bystanders you could "market to" or "advertise to" they now control the messages they receive and the sources they give their attention to. Marketers must understand this before thinking about how and where to execute any sort of campaign. Very good thoughts Greg. No doubt the web is giving the consumer much more control and more of a voice, whereas before they were innocent bystanders you could "market to" or "advertise to" they now control the messages they receive and the sources they give their attention to. Marketers must understand this before thinking about how and where to execute any sort of campaign.

]]> By: Rich Tucker http://www.thetrendjunkie.com/2009/03/25/3-days-3-speaking-gigs-my-observations/comment-page-1/#comment-51108 Rich Tucker Thu, 02 Apr 2009 01:12:07 +0000 http://www.thetrendjunkie.com/?p=1013#comment-51108 Greg - Enjoyed the article. It strikes a healthy fear in me. This is what your post got me to thinking: For those who 'got it' a while ago and have a first-mover advantage in growing your social media audience, articles like this should be a wake up call that it will not be long before the competition is in your rear-view mirror. Now is the time for those with a first-mover advantage to turn up your game. It is time to find innovative ways to multiply your reach while your competitors are still testing out the Social Media waters because as Greg states most people now get that marketing is quickly becoming a two-way street. Now is not the time to enjoy your lead, now is time to prove why you were your competition. For those who are now putting together a social media marketing strategy, realize that the costs can be very low but in the beginning engaging in Social Media is very time intensive. I feel it is worth every minute. In order to be successful you have to be committed long-term and be prepared to listen. - Rich Tucker Greg –

Enjoyed the article. It strikes a healthy fear in me. This is what your post got me to thinking:

For those who 'got it' a while ago and have a first-mover advantage in growing your social media audience, articles like this should be a wake up call that it will not be long before the competition is in your rear-view mirror. Now is the time for those with a first-mover advantage to turn up your game. It is time to find innovative ways to multiply your reach while your competitors are still testing out the Social Media waters because as Greg states most people now get that marketing is quickly becoming a two-way street. Now is not the time to enjoy your lead, now is time to prove why you were your competition.

For those who are now putting together a social media marketing strategy, realize that the costs can be very low but in the beginning engaging in Social Media is very time intensive. I feel it is worth every minute. In order to be successful you have to be committed long-term and be prepared to listen.

- Rich Tucker

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