Below, is an excerpt from the Maryland Chamber of Commerce Digital Marketing event that took place on Thursday May 14th. In this video, taken by Will Burns, I talk about how to jump start your social media community with your email database, and how to build email subscribers through social media.

Last fall at the Marketing Profs Digital Mixer, I had the opportunity to sit down with David Alston, VP of Marketing for Radian6, to discuss social media for business. Here are a few excerpts from our conversation:

Email as the Digital Glue

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Email & Social Media

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Next Wednesday March, 11 at 1pm EST, I will be presenting a webinar titled “The Intersection of Email, Mobile & Social Media.” This is a topic I have been thinking quite a bit about over the recent months, and one that I will be exploring in more depth throughout 2009 as these three mediums are being tied closer and closer together for marketers.

My basic premise is that email has been – and continues to be – the backbone of all online marketing, while social media and the mobile landscape continue to emerge as key tools for today’s marketers. Each one of these mediums are cost effective, informative, and have the potential to reach millions of people, making them a very powerful combination when they are used in unison.

So, join me as I navigate through the convergence of email, mobile, and social media – 3 core mediums that are currently on the hearts and minds of marketers everywhere. I’ll be discussing how marketers can leverage these tools to drive new sales and increase brand awareness.

You can register for this webinar here. If you can’t make it, I will be posting the recorded session here on my blog.