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ROI Radio w/ Al DiGuido, Former CEO of Epsilon Interactive

Today I posted the latest ROI Radio podcast, which includes a conversation with email industry colleague Al DiGuido, the former President & CEO of Epsilon Interactive, one of the largest email service providers in the space. Al is a fellow entrepreneur who, over the past 8 years, grew his company Bigfoot Interactive into a $25mm a year email marketing company before selling it to Alliance Data a little over a year ago.

Al and I met at the recent Click Z Specifics email marketing conference in NYC and have stayed in touch since. The podcast focuses on the topic of customer retention and related strategies. Any organization who plans to keep their customers for the long run should listen to what Al has to say about “irrelevance” being the new spam. Good stuff for all marketers to know.

Direct download is here.

One click iTunes subscription is also now available by clicking here.

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Tags: roiradio, emailmarketing, customerretention, customerloyalty, podcasting, technology, marketing, media, onlinemarketing, onlinemedia, gregcangialosi, aldiguido, epsiloninteractive, bigfootinteractive,

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