New BSF Content: Delivery Tweaks, Design Tips, etc
September 15, 2007 – 12:10 pmThe team at Blue Sky Factory has been pumping out some great content lately on our blog and in our monthly newsletter, Factory Direct.
First, Ken Pfeiffer, head of technology at BSF, wrote an excellent post on how the implementation of SPF records, Sender ID and Domain Keys can have an almost immediate affect on your email deliverability.
Three Ways to Improve Email Delivery:
“Deliverability has been a hot topic lately. There are a few things that can be done to improve your overall deliverability, specifically setting up SPF, SenderID and Domain Keys. The water has been muddied regarding these topics and an in-depth discussion is well beyond what will be discussed below. However, I would like to hit on some of the key points of why they are totally worth your time to setup. With just a few simple DNS entries, we have seen deliverability to certain ISPs improve from 10 – 20%.” Full Post…
Next, Keith Nickoles, design guru for BSF, wrote an excellent article on using inline style embedding vs. straight CSS, to maximize the proper rendering of your email creative across the multitude of email clients.
CSS & Email: Get Inline
“Over the last 5 years, the world of website design has experienced a progressive shift in the way HTML is built. Table-based layouts are slowly becoming a dying art. Now, CSS (Cascading Style Sheets) layouts are far superior. They are lightweight, load fast, and are incredibly easy to build, thus reducing production time considerably. The shift is a good thing. Unfortunately, this shift has been dramatically hindered in the world of email design.
Email browsers still prefer tables. There is no way around that. You can send a CSS email to your list, but you better have a “View this email in your web browser” link at the top because it could get ugly.” Full Article….
The rock stars in account management have also been posting some great content as well. Check out Jeanne Bayer’s, Director of Account Management at BSF, recent article on the importance of using email to brand your organization. There are many factors to consider when you are trying to maximize your email marketing program, including the implementation of customized branded public pages, i.e. opt out, subscriber preferences, forward to a friend, etc.. This article is geared towards Publicaster users, but still offers some great insight in general.
Using Email to Market your Brand
“As marketers, you know that to build a brand, all of your communications should have a consistent look and feel. As email marketers, it is important to remember that your email campaigns should also cultivate your brand image and voice.
Most likely, you already use email templates designed to mirror or complement your website to help you maintain your brand image. But why stop there?” Full Article….
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