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Blue Sky Factory Testimonials

by Greg Cangialosi on July 29, 2009

We just put out our latest client testimonial video. Our superstar marketing intern Julia Ruess went around and interviewed several local clients here in the Baltimore area ( 1st Mariner Banks, US Lacrosse & the Greater Baltimore Technology Council), and captured their thoughts about working with BSF. Check it out:



Great job to Julia and our team of account managers who keep our clients happy and make them better marketers!

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10 Tips to Achieving Travel Zen

by Greg Cangialosi on May 27, 2009

This morning I was inspired to write about some tips for the business traveler, fittingly enough on my flight out to Dallas, TX. The question I asked myself was how does one stay sane with a business travel schedule that just won’t quit? I’m actually not sure that’s possible, but I can share with you the following 10 tips (In no particular order) that help me stay as close to a state of travel zen as I can. I hope these help you when you get ready to jet set again:

1. Show up ready to board. Always check-in and have your boarding pass in hand before you get to the airport. This allows you to skip the crowded counters, eliminates a potential delay, and allows you to head right for the security line when you get to the airport.

2. Never check luggage. I mean ever. As long as you can avoid it. I realize this can be tough for some people, but I can easily go 5 days on the road with a carry on suitcase and a separate carry on shoulder bag. This is key for travel flow, as it allows you to get right on the plane, and right off the plane then get on your way. More importantly, you never have to worry about losing your luggage, something that happens way too much these days.

3. Choose the right airline. Depending on where you are going you should give serious thought to which airline you choose. For business, Airtran & Southwest go almost everywhere for a decent fare, but if you are going cross country, Virgin America is the only way to go. They’ve got flying down.

4. Buy good luggage. Don’t take this one too lightly either. I have had a ton of luggage over the last few years and its all been beaten & broken. Nothing is worse than when the zipper on your suitcase breaks! If you travel a lot don’t skimp on the luggage. I finally upgraded to a nice set of Tumi luggage, a wheeled carry on and a shoulder bag. I can’t believe the difference its made in my travel experience and its only been a month.

5. Stay hydrated. Drink a LOT of water when you travel. Although you should drink water all of the time, drink it even more of it when you travel. Its easy to get dehydrated when you are at 30,000 ft. Stay hydrated it helps all around.

6. Boost your immune system. I try to stay healthy in general, but prior to flying I always go for that extra immune system boost of vitamins and nutrients with Airborne. Let’s face it, airplanes are pretty much germ central. Giving your body that extra boost can’t do you any harm at all. I try to do it before every flight, it’s easy and it doesn’t taste bad at all.

7. Always sleep in a good bed. This is probably one of the more important ones to me. Anytime business takes me away from home, I make sure I am comfortable. Fortunately, a lot of hotels these days have good beds and plenty of other amenities. I am personally a fan of Kimpton Hotels, they offer a good selection of hotels in almost every major market, and they have a great loyalty program (plus free wi-fi).

8. Make time to exercise. This is sometimes hard to do on the road, but I always bring work out clothes with me when I travel. I try to hit the gym at the hotel or hit a local yoga class if convenient. When you travel, sometimes a good sweat makes you feel great and completely rejuvenates you.

9. Pace yourself. Depending on your travel itinerary, you may, like I do, often find yourself faced with back-to-back activities day and night. Take it easy and find a pace. Watch your alcohol intake, and make sure you get enough sleep every night. You know what your body needs to be on point. Try to keep that balance (easier said than done, I know).

10. Eat well my friends. Yes, we all know it’s VERY easy to go off of your diet when you are constantly traveling. But it is possible to eat healthy and stay on track when on the road. I’m a pescatarian (I’m vegetarian but eat fish as well), so my diet is usually limited. I try to research decent restaurants and food establishments before I head out just to get a sense of what’s out there. This is hard with groups of people, etc, but do your best and try to eat well.

Have a tip you would like to add? Please do so in the comments, I’m always looking for more travel tips to streamline the process! What works for you?

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Building Your Community Through Email

by Greg Cangialosi on May 16, 2009

Below, is an excerpt from the Maryland Chamber of Commerce Digital Marketing event that took place on Thursday May 14th. In this video, taken by Will Burns, I talk about how to jump start your social media community with your email database, and how to build email subscribers through social media.


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Bootstrap Maryland: Start a Business Today

by Greg Cangialosi on April 12, 2009

I am really excited about Bootstrap Maryland. When Jared Goralnick first asked me to be a part of it I hadn’t even realized he had been working on such an interesting and important event. I’ve always thought an event that brought together similar entrepreneurs who have experience building businesses outside of the most common routes, (ie. raise friend and family money, raise angel investment, raise VC, etc) would be extremely valuable to the next generation of entrepreneurs. Our region is ripe with talent, ideas, and products that are already in “the lab” and just waiting to officially “launch.”

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I look forward to sharing my story and advice around building businesses with little to no funding at all. It certainly isn’t easy, but it can be done with, as Jared states “drive, brains and little creativity.” Details on the event are below, or you can click here. If you are thinking of starting a company, or already are out of the gate and are looking for some additional inspiration. Hope to see you there on May 2nd.

Bootstrap Maryland brings together young entrepreneurs and the necessary tools for running a lean and successful technology business.

At the Bootstrap Maryland Conference on May 2, 2009 you will learn how to turn your web or technology idea into a business. The presentations will cover topics such as:

* What you need (and don’t need) to get your business off the ground.
* Most products fail due to lack of marketing, not failed technology. How to get the word out inexpensively with social media, events, and creative PR
* The most relevant technologies people are using today, and ways to get the technology right the first time
* Stories, lessons learned, and discussions from young people who have built successful businesses

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3 Days, 3 Speaking Gigs: My Observations

by Greg Cangialosi on March 25, 2009

I rarely do this, but somehow the stars aligned where I actually spoke to 3 entirely different groups of people, 3 days in a row about social marketing and macro level trends that are happening in the marketing communications space. The audiences were as follows:

1. Technology Council leaders of North America
2. A global provider of testing & certification centers.
3. A large law firm.

This proved to be very interesting for me, because 99.9% of the time I speak to marketers. So, taking essentially the same message and applying it to the non-profit, testing & education, and legal professions proved to be interesting, and it worked.

The one nugget that I found to be the most interesting of all was that EVERYONE GETS IT (for the most part). I started every presentation with 4 key MACRO trends, the first one being that marketers finally understand, and get the fact that we are now in a two way media landscape. The batch and blast mentality of one way media is so old school, and so foreign to the modern marketer. I feel people are starting to get this on a broader level, and they are embracing it.

Why do I feel this way? There wasn’t anyone in the room at ANY of the three talks I gave that challenged or countered some of the statements and trends that clearly outline a shifting landscape of communication for organizations and businesses. In the past someone always didn’t agree, or there was big push back on some level, once we got into the details. I actually always look forward to it, because a healthy debate / friction is always good. The closest we got on a debate was the whole personal vs. company profile, mixing the two together, or not, etc. Good one for sure.

Maybe it was just that the folks I spoke with were primed and ready to hear more. Either way, as a person who goes to a ton of events and speaks to a variety of audiences, in my mind companies are beginning to adapt. More and more marketers and organizations are applying more social marketing tactics and mediums to their outreach programs. Its not just marketers that get it either, the “organization” as a whole is starting to get it. This is good, because as many of you well know, it is happening. We are in a world of dialog marketing, so embrace it.

Would love to hear your thoughts below.

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Zappos CEO, Tony Hseih: SXSW Keynote Highlights

by Greg Cangialosi on March 21, 2009

I can’t stress how much respect I have for Tony Hseih. I had the pleasure of watching him give the opening keynote at SXSW last week. His message is very powerful. Zappos “gets it.” Video highlights of the keynote and his slides are below. Enjoy:

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Entrepreneurship Interview w/ Steve Kruskamp

by Greg Cangialosi on March 18, 2009

Steve Kruskamp came to Blue Sky Factory’s HQ today to interview me for his MBA class in entrepreneurship. We sat down and did a hour long interview. If you are interested in hearing about some of my experiences and thoughts around entrepreneurship check out the recording below:




NOTE: The first 10 seconds of the audio there is feedback then its a clean recording, just FYI.

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Interview w/ Steve Fisher for Network Solutions

by Greg Cangialosi on March 16, 2009

Steve Fisher did a brief interview with me in the hallway of SXSW for Network Solutions, Solutions are Power blog. I talk about Blue Sky Factory’s latest Publicaster release and my thoughts on SXSW. Check it out:

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Email & Social Media: Interview with David Alston, Radian6

by Greg Cangialosi on March 12, 2009

Last fall at the Marketing Profs Digital Mixer, I had the opportunity to sit down with David Alston, VP of Marketing for Radian6, to discuss social media for business. Here are a few excerpts from our conversation:

Email as the Digital Glue

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Email & Social Media

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Will We Meet at SXSW?

by Greg Cangialosi on March 9, 2009

This Thursday, I am flying out to the live music capital of the world, a.k.a. city of Austin, TX, to attend SXSW for the first time in over a decade. The last time I attended was for the music conference back when I was in the biz. Those were good times, but wow have times changed. The interactive conference didn’t even exist back then. So, this year I am going to scope out the event that everyone seems to go to, and raves about. I promise though I will do my best not to pollute my twitter stream too much :-)

The first stop in Austin for me is participating in New Marketing Lab’s Bootcamp. I will be joining Justin Levy & Chris Brogan along with representatives from Hubspot and Radian6, at AMD’s headquarters for a one day, hands on, keyboard level training bootcamp on social marketing. I will be covering “Email Marketing in the New Web.” If you are interested in attending there are still a few slots left, and as a presenter if you register and use the code “camper” it will drop the price from $395 to $99. You can sign up here.

Thursday night we will also be holding an event, taking advantage of the calm before the storm. For those of you who will be coming in town, make sure you stay tuned into my twitter stream for announcements on details. We will be holding an open bar, with appetizers courteousy of Blue Sky Factory, but details will be coming out shortly, and through twitter exclusively. I am www.twitter.com/gregcangialosi.

After Thursday, it’s non-stop action, sessions, events, parties, etc. I look forward to taking it all in. If you are going to be at SXSW, drop me a comment or shoot me an email at gcangialosi [at] gmail [dot] com. Lets link up. I look forward to it.

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