Comments on: Metrics & The Podcast & New Media Expo http://www.thetrendjunkie.com/2007/04/26/speaking-podcast-new-media-expo/ The Adventures & Findings of a Serial Entrepreneur: Media, Marketing, Technology, Podcasting, Business & Music Tue, 10 Jul 2007 20:11:51 +0000 http://wordpress.org/?v=1.5 by: Christopher S. Penn http://www.thetrendjunkie.com/2007/04/26/speaking-podcast-new-media-expo/#comment-35783 Fri, 04 May 2007 07:16:31 +0300 http://www.thetrendjunkie.com/2007/04/26/speaking-podcast-new-media-expo/#comment-35783 I preach differently - you have to know what your revenue goal is, and really, that's the only metric that matters. For my show, it's about funded student loans. If I have 100 listeners, and 99 take out loans, then I'm better off than if I had 100,000 listeners and 2 take out loans. What's the light at the end of the tunnel for your show? Whatever puts food on the table at the end of the day. Christopher S. Penn Producer, the Financial Aid Podcast Daily free financial aid internet radio, no iPod required http://www.FinancialAidPodcast.com FinancialAidPodcast [at] gmail [dot] com AIM: FinAidPodcast Show hotline: (206) 350-1208 I preach differently - you have to know what your revenue goal is, and really, that’s the only metric that matters. For my show, it’s about funded student loans. If I have 100 listeners, and 99 take out loans, then I’m better off than if I had 100,000 listeners and 2 take out loans.

What’s the light at the end of the tunnel for your show? Whatever puts food on the table at the end of the day.

Christopher S. Penn
Producer, the Financial Aid Podcast
Daily free financial aid internet radio, no iPod required
http://www.FinancialAidPodcast.com
FinancialAidPodcast [at] gmail [dot] com
AIM: FinAidPodcast
Show hotline: (206) 350-1208

]]> by: Greg http://www.thetrendjunkie.com/2007/04/26/speaking-podcast-new-media-expo/#comment-35964 Sat, 05 May 2007 22:31:33 +0300 http://www.thetrendjunkie.com/2007/04/26/speaking-podcast-new-media-expo/#comment-35964 Chris - I see your point of view 100%, and I myself measure many of our own online marketing efforts by the same metric. I suppose at the end of the day, for every marketer its all about revenue measurement. That said, out of all of the podcasters that I personally know, who can accurately measure true, down to the dollar ROI, only one stands out, and thats you :-) That said, you are one of the smarter marketers out there! Having your own mini affiliate network to drive traffic to as a direct result of your podcast is pure genius when it comes to a way to accurately measure ROI from your podcast. That said, the industry as a whole is in need of some basic standardized and defined metrics around the medium. For example, How do you measure true audience reach for a particular podcast? If you asked 5 different people, I bet you would get 5 different answers. The Podcast Open Metrics Initiative is about defining and standardizing a basic set of metrics from which the podcast industry can be measured by. This will help fuel the growth and adoption of the medium across the board - content producers, advertisers, sponsors, etc.. Rock on. G Chris -

I see your point of view 100%, and I myself measure many of our own online marketing efforts by the same metric.

I suppose at the end of the day, for every marketer its all about revenue measurement.

That said, out of all of the podcasters that I personally know, who can accurately measure true, down to the dollar ROI, only one stands out, and thats you :-) That said, you are one of the smarter marketers out there!

Having your own mini affiliate network to drive traffic to as a direct result of your podcast is pure genius when it comes to a way to accurately measure ROI from your podcast.

That said, the industry as a whole is in need of some basic standardized and defined metrics around the medium. For example, How do you measure true audience reach for a particular podcast? If you asked 5 different people, I bet you would get 5 different answers.

The Podcast Open Metrics Initiative is about defining and standardizing a basic set of metrics from which the podcast industry can be measured by. This will help fuel the growth and adoption of the medium across the board - content producers, advertisers, sponsors, etc..

Rock on.

G

]]>