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I always love a vertical focus. Denise Cox discusses emails role in the travel and tourism space.
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Facebook leveraging the data and moving to a performance based ad sale.
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Matt Blumberg, keeps the conversation alive and well. Email is rocking!
Greg Cangialosi – The Trend Junkie
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Blue Sky Factory Blog- Email Radio: Gmail’s Priority Inbox, Social Media, Email Marketing September 2, 2010 DJ Waldow
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{ 2 comments… read them below or add one }
It’s interesting because I don’t see Facebook’s pre-slicing being a move towards performance ad sales.
I see that far more analogous to traditional ad buys. There is the difference of knowing you’re hitting specific groups rather than just hoping you are, but it’s still assuming that the people you think you should be hitting are correct. This isn’t optimizing against information – it’s throwing things against the wall (even if it’s a smaller wall) and hoping it sticks.
There’s value, but I don’t know that I would characterize it as a performance ad sale. I’d rather see an internal optimization that gauges performance against these factors and then decisions on what ads to show.
James -
I hear what you are saying, however pay per click advertising is performance advertising. Its the basis of how Google and the large ad networks like Advertising.com got started. Performanced based media buying – ie. I only pay for what delivers traffic, a lead, etc.. Good stuff
thanks for commenting.
Greg