links for 2007-11-02

by Greg Cangialosi on November 2, 2007

Emailâ€™s place in the Travel

I always love a vertical focus. Denise Cox discusses emails role in the travel and tourism space.

(tags: travel marketing emailmarketing email Business media socialmedia rsstoemail)
Facebook Flyers Pro Delivers The Best Pay Per Click Advertising Program Yet

Facebook leveraging the data and moving to a performance based ad sale.

(tags: facebook marketing networking networks socialnetworks socialnetworking socialmedia marketingdata)
In Defense of Email, Part 9,732

Matt Blumberg, keeps the conversation alive and well. Email is rocking!

(tags: blueskyfactory email emailmarketing Business marketing web2.0 socialnetworks technology)

{ 2 comments… read them below or add one }

James 11.04.07 at 2:40 am: It’s interesting because I don’t see Facebook’s pre-slicing being a move towards performance ad sales.

I see that far more analogous to traditional ad buys. There is the difference of knowing you’re hitting specific groups rather than just hoping you are, but it’s still assuming that the people you think you should be hitting are correct. This isn’t optimizing against information - it’s throwing things against the wall (even if it’s a smaller wall) and hoping it sticks.

There’s value, but I don’t know that I would characterize it as a performance ad sale. I’d rather see an internal optimization that gauges performance against these factors and then decisions on what ads to show.
Greg 11.04.07 at 10:56 am: James -

I hear what you are saying, however pay per click advertising is performance advertising. Its the basis of how Google and the large ad networks like Advertising.com got started. Performanced based media buying - ie. I only pay for what delivers traffic, a lead, etc.. Good stuff

thanks for commenting.

Greg

Leave a Comment

Connect With Me
- Facebook
- LinkedIn
- Twitter
- RSS Feed
Enter your email address:
My Company
Search
Tag Cloud
Blogging Business Email Marketing Entrepreneurship Friends General Ideas Interesting Finds Investing Marketing Media Music People Podcasting RSSFWD Sales & Marketing Social Media Technology Travels Trends Twitter Uncategorized Video
Greg's Twitter Feed
- This sums it up :-) RT @blueskyfactory: http://twitpic.com/920uz - Red, White & Blue Sky Pie Eating Contest *AFTER* Picture 2009/07/02
- Keith Nickoles from our design team takes the win at the inaugural Red, White & Blue Sky pie eating contest! - http://twitpic.com/920pr 2009/07/02
- RT @blueskyfactory: Send us your funniest SPAM subject line for the #BSFTV "SPAM of the Week"! Watch at 12:30 today for the winner. 2009/07/02
- Special short lunch edition of #BSFTV today at 12:30 EST. Spam of the week, Red, White & Blue pie eating contest A lil pre-holiday fun! :-) 2009/07/02
- RT @blueskyfactory: How do Millennials use email & social media? Our own @jruess did some research at OSU - http://bsfurl.com/DZL (video) 2009/06/30
- @benlanders not sure how that happened but I love it! :-) 2009/06/30
Blue Sky Factory Blog
- More Email Marketing Gems of Knowledge from the Online Marketing Summit July 3, 2009 Joanna Lawson-Matthew
- Email Marketing Gems of Knowledge from the Online Marketing Summit July 2, 2009 Joanna Lawson-Matthew
- Factory Events: July Edition July 1, 2009 Amy Garland
Linkage
- Blue Sky Factory, Inc
- SoBotanical
My Book
SlideShare Presentations

Get your own Widget
Flickr Stream

www.flickr.com

This is a Flickr badge showing public photos and videos from trendjunkie. Make your own badge here.
Archives