Yesterday, I spoke at Podcamp Boston 3 up at Harvard Medical School in the beautiful Joesph B Martin Conference Center. The topic of my presentation was titled, “Email Marketing’s Role in New Media.” I have posted the slides below, feel free to download and share.
This presentation is the first of three times that I will be presenting on this topic. Thanks to the Podcamp team for allowing me to “beta” it at this weekends event. The central theme of the presentation is that email is the “digital glue” of the new media landscape, and a medium that is not to be overlooked. Email is the internet’s dominant application, and is where the attention is of our audiences on the most frequent basis. As companies move more towards a “publishing is marketing” model, email is more important than ever to tie your messaging together and cross-pollinate content.
I will blog more on this topic and perhaps record a podcast to expand on this. I received some valuable feedback from some of the audience, and look forward to tweaking the slides and presenting it again this Wednesday at the edu Web Conference in Atlantic City.
{ 7 comments… read them below or add one }
The slideshow doesn’t work
Apparently Slideshare hosts its presentation assets on Amazon S3 servers, WHICH appear to be down. Pretty lame
Greg,
Thanks for sharing the deck. Wish I could have been there.
Mike
Greg,
I really enjoyed your presentation and it made me think differently about using methods of communication online and why I might need to put together a newsletter after all.
Thanks!
Email is push marketing.
People don’t want to be pushed any more. They are educated enough in Internet to find their information.
Email marketing will continue to exist, but will be overtaken by Pull marketing.
This is a complete different game as visitors need to be identified. In B2B this is possible by using a web service that reveals the company name of the visitor.
Just Google “website visitor identification” to find such solutions.
Email marketing is not death, but pull marketing will take the lead.
Yeah, “they” have been saying that for quite a while now. We will continue to keep our eyes wide open and look for that shift. Remember, push is very complimentary to pull.
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