Archive for the ‘Sales & Marketing’ Category

Sponsoring Marketing Over Coffee

Saturday, May 3rd, 2008

Anyone out there looking for a great podcast on marketing? If you haven't tuned in yet, Christopher Penn and John Wall produce a great weekly podcast dubbed "Marketing Over Coffee". They cover both classic and new marketing in detail, and dig into both strategy and tactics. Its a great listen ...

Upcoming Events & Speaking Schedule

Tuesday, February 19th, 2008

Well, 2008 has definitely "kicked in" in regards to travel, events, speaking, etc. After a week long trip of visiting clients on the west coast, and attending the EEC's Email Evolution conference, the travel and events continue. Below, is a list of the next few events I will be attending and ...

The ROI of Social Media - GBTC

Friday, February 15th, 2008

Earlier this week before heading out to the west coast I had the pleasure of participating in Greater Baltimore Technology Council's "Meet the Members" event dubbed "The ROI of Social Media." It was a panel featuring some excellent speakers from the region. The panel consisted of Jared Goralnick of Set ...

West Coast Power Tour

Saturday, February 9th, 2008

I will be on the west coast this coming week from Feb 12 - 16th. The tour begins in San Diego at the Email Evolution Conference, being put on by the Email Experience Council. I am really looking forward to participating, as this is the first annual Email Evolution conference, ...

Improving, Integrating & Growing Your Email in 2008

Tuesday, January 15th, 2008

As we move into 2008, smart marketers should take a look at all of the various marketing mediums they are utilizing this year, and more importantly the strategies they are implementing with them. A couple of weeks ago I posted our 10 Email Marketing Resolutions for 2008, which highlights some ...

10 Email Marketing Resolutions for 2008

Sunday, December 30th, 2007

As 2007 comes to an end, we at Blue Sky Factory have come up with a quick list of 10 email marketing resolutions for 2008. Marketers should reassess their approach for the new year and consider the following 10 smart resolutions for better email marketing: 1. Build Trust Like all relationships, building loyalty ...

The Launch of SoBotanical.com

Thursday, December 6th, 2007

I am VERY pleased to announce the launch of my wife's new e-commerce website www.sobotanical.com. It's been almost 8 months in the works, and its great to finally see everything come into fruition. After many years of being a master aromatherapist, and launching the first ever aromatherapy bar in the ...

BlogTV Book Interview w/ Somewhat Frank

Sunday, December 2nd, 2007

Frank Gruber and I did a video interview about my new book "The Business Podcasting Book". We missed each other in DC earlier today, so we decided to use BlogTV (which has a cool split screen view), to record the video. It was pretty interesting since Frank nor I had ...

The Importance of Public Speaking

Monday, November 19th, 2007

I have been meaning to write on this topic for a while now, and have finally gotten around to putting some of my thoughts on public speaking into a post. About 6 months ago, I realized just how much of a positive impact that my public speaking has had on ...

State of Email Metrics Survey Results

Sunday, November 18th, 2007

This past week, my colleague, and as tough as it right now, fellow Ravens fan, Simms Jenkins from Bright Wave Marketing, and producers of the excellent site Email Stat Center, recently posted the results of their first annual "State of Email Metrics" survey results. Some highlights from the results: Frequent Measurement is ...