Ian has a great post about about the importance of look and feel in software products. To me he is preaching to the choir. Ask anyone who works at Blue Sky Factory and they will all tell you that I am a stickler for good design and UI. We are about to launch Publicaster 6.0 in the next couple of weeks, so we’ve been tweaking out the UI, and workflow to make sure we roll things out for that shiny first impression.
“..if there’s one thing I’ve learned while starting this business it’s that first impressions are practically the only thing that matter. A great first impression sucks your clients into your software making it much harder for them to escape. A bad first impression gets them running back to Google.”
Thanks for keeping it real